Ardent Market is a thoughtfully curated space that celebrates independent artists and brands. Our goal is to promote intentionality, connection, and community through our curation and to effect positive change within the retail industry. To achieve this, we practice intentional curation—a mindful, ethical, and joyful approach to buying and sourcing goods.
As the owner and curator of Ardent Market, I ensure that every brand and partnership featured aligns with our values. I require all artists, brands, and business operation vendors that partner with us to meet at least three of these values, though most of our brands meet even more.
Intentional curation provides a way to support the people and causes that we care about and create a community of like-minded individuals. Hopefully, this allows you to be very specific and discover even more meaning behind the goods and finds we offer at Ardent Market.
CHARITABLE - These brands provide charitable donations, gifts, or community service to qualified organizations that seek to support the public. The public benefit includes a broad range, from education, poverty alleviation, scientific research, environmental support, and diversity/activism to health and well-being.
ECO-FRIEDLY - These products and their manufacturing processes are not harmful to the environment. These products promote green living, and manufacturing methods lessen the amount/types of natural resources used.
ETHICALLY PRODUCED - These goods, manufacturing, and processes are provided by labor paid a fair wage, and provided with good working conditions. These brands and businesses can be fair trade, socially active, make the production process more sustainable, and lessen the environmental impact.
FEMALE FOUNDED - Products are created, designed, manufactured, or processed by a female-identifying owner/operator.
HANDMADE - Goods made or prepared by hand rather than by machine.
MADE IN USA - All or virtually all the products are made in America–including significant parts, processing, and labor.
MINORITY-OWNED - Businesses are owned/operated by BIPOC (Black, Indigenous, and People of Color), AAPI (Asian Americans and Pacific Islanders), Latinx, persons with disability, and the LGBTQ+ community.
For more information on our DEI, please see this page.
ORGANIC - The term 'organic' refers to how an ingredient is made, naturally derived, and farmed. Goods labeled as organic are made from living, organic matter*. These goods are manufactured or produced without the use of artificial chemicals. They must be prepared and grown without pesticides, chemical fertilizers, GMOs, sulfates/parabens, or antibiotics.
*The California standard for organic beauty is 70%, and most, if not all, our organic beauty goods are 85%-100% organic
SMALL BATCH - This indicates production where goods are made in limited quantities, often by means of traditional or artisanal methods. There are fewer goods available at any given time. In our case, this indicates that these items are made-to-order for Ardent Market.
SUSTAINABLE - These products, manufacturing, and processing are maintained without depleting natural resources. These goods are recycled, created with renewable resources, promote reusability, and are considered non-toxic.